Is a Logo important for your Business?

This question probably is useless, because I think we all know what a Logo is.
A logo is a symbol or design used to identify a company or organization, as well as its products, services, employees, etc.

In its simplest definition, a logo identifies. It’s how your company is recognized and remembered among others. It also functions as the face of business.

If you want to design a logo for your company or organization and if you have the resources, our first suggestion is to hire or commission a designer. Designing a logo may seem simple, but ask any good designer and they’ll tell you it’s not. Plus, you get what you pay for, and we want you to have the best.

”  Show me the Company Logo to tell you What Business you have .”

Logo can also be an opportunity to make a statement about your organization. Have you ever seen a big brand without a logo? That’s because there aren’t any. A logo has a major impact on how your customers will perceive your brand. So naturally, you want your logo to be outstanding.

Take Amazon’s, for example. The smiley arrow communicates that the company sells everything from “A-Z” and also represents how happy customers are when they shop with them. One caveat is that even though a logo can convey a deeper meaning, it doesn’t have to. In fact, most companies struggling to decide on a logo are simply asking too much of it. All three of our designers agreed most people put too much stock in logos .

So remember, a logo may play an important role, but it isn’t everything.

A logo isn’t:

  • Your brand
    This is a common conflation, but your logo isn’t your brand. And your brand isn’t your logo. Your brand is intangible; it’s your reputation—what people think of when they hear your name, what they tell others about you and how you make them feel. Your brand is built from a thousand touchpoints with your customers—not from a logo.
  • Your visual identity
    When new companies or organizations request a logo, a good designer will say, “You don’t just need a logo, you need a brand identity.” Logos are part of the picture, but they’re not the entire thing. They’re just one image within a larger visual system that includes your colors, typography, photography, visuals, layout, etc.
  • An indicator of success
    Your logo isn’t going to make or break your business. Enron’s logo was good, but the company’s ethical code wasn’t. Two Men and a Truck is a billion-dollar company, and its logo is a stick figure drawing designed on a napkin by the founders’ mother. The best logo in the world can’t save a corrupt business, nor can the worst logo hold back an honest one.

Business really is like dating—you’re trying to attract the right customers and make them fall head over heels in love with your brand. So think of your logo as the picture on your dating profile. It’s what’s going to make people take interest and try to learn more about you (or swipe left because you’re not for them). So you want to look your best, right?

Your logo will have a huge impact on the first impression your business is going to make: It will give your customers information about your brand and let them know if it’s right for them.

Because your logo is such an essential part of your brand, you want to make sure it’s done well. All your branding materials will have your logo on them. It’ll stare back at your customers from your website, your packaging, and your business cards. Make it count! A great, professional logo design not only has the power to communicate what you stand for. It will also make a good first impression and help you stand out from the competition.

You want your logo to communicate your brand’s personality. And in order to do that, you first need to understand what your brand’s core personality is. Once you have a clear idea of what makes you unique and what your brand is all about, it will be much easier for you to make design choices that complement and complete that picture.

Here are some questions you can ask yourself, to get to the bottom of your brand identity:

  • Why did we start this business?
  • What are beliefs and values that are important to us as a company?
  • What do we do better than anyone else?
  • What makes us special?
  • If we could describe our brand in three words, what would they be?
  • What are the three words we would want our customers to use to describe us?

The best place to steal borrow ideas? Your competition! Check out what’s already out there, what works well with your audience and what you should avoid. While stalking those other businesses, think about what makes them different from you and how you can emphasise these differences in your logo design.

Be sure to clearly set yourself apart from your competition. If all the other businesses in your industry are going monochrome, maybe you should opt for some color to stand out. If everyone else is traditional, maybe a fun and modern logo will attract attention.

A good logo is immediately recognizable, reflects your brand’s message and makes you stand out. An effective logo looks professional and seamlessly fits in with a brand’s identity. A great logo also needs to work at any size and anywhere you want to use your logo.

A good logo is unique and distinctive, is memorable.Works at any size and anywhere and of course reflects your brand identity.

Obviously your brand’s needs and expectations for a logo will be much different if you sell children’s clothing and need a simple logo that can be stitched onto fabric than if you make sophisticated high-end wine with an intricate label, or a high-tech app that lives on peoples’ phones. So don’t forget to take a step back and consider the bigger picture while you’re designing your logo. This is not about personal taste, it’s about what works best for your brand.

Ready to get yourself the perfect logo?
Let our brilliant designer community create a unique Logo for you.

This article was originally written by Kris Decker


Author Since: April 22, 2019

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