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Email marketing: The Most Effective Online Marketing Strategy
Email marketing is still the most effective online marketing strategy today in terms of Return on Investment. Even more, around 3.9 billion people globally used email in 2019. This number is estimated to grow to 4.48 billion by the year 2024, according to a study by Statista. That means, you’re missing out on returning website visitors, if your website, online shop or a blog doesn’t have a working email marketing solution.
Email marketing services help small business owners (and startups) build a loyal customer base, wider brand recognition, trust and an increase in sales. This is where email marketing software comes to aid. It automates the processes and frees up time for the companies to focus on more critical tasks.

What is Email Marketing?

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can also play a pivotal role in your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.

How to Choose an Email Marketing Service

There are numerous email marketing tool options to choose from with different features, payment plans, and the level of user-friendliness.

Therefore, you want to choose an excellent email marketing software has all the important features including sending out email newsletters.

Some of the essentials you should be looking at are adding email contacts in bulk, email automation features (autoresponding), SMS sending, detailed reporting, high deliverability rates, customer segmentation options for targeted emails, and campaign management tools.

What about the pricing? Most email marketing services allow you to store subscribers and send emails for free up to a point. After that, the standard pricing model is the price per subscriber. Usually, the pricing goes higher as the number of subscribers grow.

Don’t buy email lists. Many email marketing companies (including Mailchimp) have a strict, permission-based policy when it comes to email addresses, which means that sending to purchased lists is prohibited. Instead, concentrate on encouraging folks to opt into receiving messages from you . You could offer a discount on your customers’ first orders when they sign up for your email list via a custom signup form. Or maybe you can offer new subscribers free shipping on their next order—or give them a chance to win a prize when they join your list.

Tips to help you build an email list

Be aware of national (and international) email regulations. Make sure you adhere to any legal requirements and applicable laws in your area when sending automated emails, like the CAN-SPAM Act in the United States, the Canadian Anti-Spam Law (CASL), or the General Data Protection Regulation (GDPR) in the European Union for the treatment of personal information. The regulations are based on both your location and the location of your subscribers, and it’s your responsibility to know which laws apply to you.

How to voiding email spam filters

Use email to have a conversation with your customers. Email is a great marketing tool, but it can help your business in other ways, too. Consider taking the occasional break from your regular marketing content to send out surveys, tell you customers how much you appreciate them after buying from you, following up after an abandoned cart, or just say hello. Not only does it give your audience a chance to provide you with valuable feedback, but it also allows them to get more insight into the person behind the business.

Only send when you really need to. Once someone has trusted you with their email address, don’t abuse that trust. Flooding your audience’s inbox with superfluous emails will cause them to lose interest or unsubscribe entirely. Focus on sending them relevant, engaging messages about the stuff they like, and they’ll be loyal for a long time to come.

Advantages of email marketing

The use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between.

When you want to grow your brand or sell your stuff, email marketing is one of the most popular—and effective—tools around for marketing campaigns.

So in other words, Email marketing – and the usage of Promotional Emails – can help you to grow your business.

Author: Mailchimp, mailchimp.com

 

 

 

 

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